Now it’s time to just get you something to start building your list. For this we need to create a squeeze page (also known as a Lead Magnet). Everyone tells you that you need some kind of free offer to talk people into getting on your list.
That is a GREAT strategy, but it takes time, and you need to have a complete plan around this.
For example, If I’m going to offer someone a checklist on using PLR to entice them to get on my list I want to hit them with an offer to buy something right after they get on my list. Like a course or something on using the checklist.
Then I’ll probably have some kind of upsell from that.
Then I will have content on my blog that further educates them about this topic and points to things I’m an affiliate for.
Then I will have emails that point to this content.
Then I will have more emails that sell them other related stuff.
This guys is called a campaign.
What you’re creating is simply a place where people can get on your list and get the latest info on your niche from you. This is what I call a catch all list. You email them everything you do in your business.
Have new content you just posted to your blog? Email them.
Just created a new product? Email them.
Have something you found that you can be an affiliate for? Email them You get the point here…
Creating campaigns are great, but you’re just getting started with this business, so don’t go that route yet. Right now, I just want you to create a very simple squeeze page that gets people on your list.
A little note on tools here. I use OptimizePress to create all of my marketing pages. Squeeze pages, sales pages, membership pages, download pages, etc.
There is no reason for me to use any other tool or research any other tool. I have a tool that works. If you have a tool that works then use that. I use and teach with OptimizePress because it’s the easiest for me and most of my students.
Chasing tools is one of the biggest time wasting and money wasting things you can do. If you have a tool that does what you need it to do then use it until you outgrow it or it no longer works.
This makes life WAAAAAAY easier! Okay lecture over.
I like using OptimizePress because they provide templates for lots of different marketing pages like squeeze pages, sales pages, membership pages, thank you pages, download pages, etc. It just makes the process of creating these pages that much easier and quicker.
Here’s an example of a squeeze page with OptimizePress. This is similar to what you need to create for your website. No matter what tool you use go ahead and start building YOUR squeeze page.
Okay at this point our business foundation is ready to go… You officially have something you can start driving traffic to, but of course there is more work to be done.
You need to decide on what content you’re going to be putting on your content hub.
You need to create at least a welcome email so people know who you are and what to expect from you.
You need to be figuring out how to put things in front of your people that make you money.
And the list goes on, but right now just celebrate the fact that you have a business foundation setup and ready to go!
We’re going to be talking about what to do with all of this over the next several days, but for now… celebrate once you have it all done!
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