Using Content Marketing To Pull In New Customers

One goal for content marketing is to continuously draw in new potential customers so that you can get on the radar of your target audience. With content marketing, you can help create a great first impression, remind existing customers of your offers, and delight them too. But first, you must draw them in. Let’s look… Read More »

Content Marketing 101

Having a content marketing plan for your business is one of the most crucial marketing strategies you need to implement. One of the surprising things you may not realize, however, is that content marketing is not new, and you are probably doing some aspect of it already. Content marketing is used to grab attention, qualify… Read More »

The Amazon Secret Everyone Missed

Starbucks has over 170,000 ways to customize your drink. The milk, the syrup, the sugar, the sugar alternatives, the sizes, the foams… it’s nuts.  But it ain’t just Starbucks.  Want to stream a show or movie? It’s hard enough to pick between Netflix, Hulu, Amazon, and Disney+. But then you have to sift through thousands… Read More »

Follow Your Passion Or Not? (Rant)

There are two schools of thought on crushing it online.  The first is to follow your passion. The second is more of a cold, hard analytical approach. Both can be made to work. There is value in each.  There are also big problems.  The upside of following your passion is that it is more likely… Read More »

What Everyone Gets Wrong On Amazon

If you’re trying to build an online business and aren’t using Amazon… you’re bringing a wet spaghetti noodle to a gunfight.  According to USA Today, Amazon is creating more financially independent online businesses than any other digital opportunity.  But that doesn’t mean any old approach on Amazon will work. Quite the contrary. Amazon can be… Read More »

Sales Page Copywriting Tips For Increased Conversions

Getting Started With Your Sales Page The goal when you start writing the copy for your sales page is to initially grab their attention and attract their interest. Some key points to keep in mind to help you do this: Nail the headline of your copywriting. If you do badly at this, no one still… Read More »

Copywriting For Web Pages

Well-written website copy is like a good handshake; it helps to convey professionalism and not only that it promotes trust and encourages the other person to get engaged. Copywriting for webpages is an art, one, which can quickly be learned. Here are some simple action steps to help you improve the quality of your copywriting:… Read More »

13 Ways You Can Make Money Writing Starting Today

When people ask me what I do for a living, frankly I don’t know what to say. I usually say, I’m self-employed. Or “I blog.” Or “I’m semi-retired.” And they’re all true. In fact, so are these answers, and I’ve probably used them all over the years… I own a publishing company. I’m an affiliate… Read More »