Once you’ve mapped your funnel, you should now know exactly how many entry points or customer touch-points you offer. By mapping each of those touch-points to the exact ideal customer you want to attract, you can start to notice where you can create even more entry points for your customers and maximize your marketing funnel conversion.
Below are a few ideas for creating more entry points. Remember, an entry point is a way of attracting leads and turning them into prospects or customers.
For example, say you publish a blog post meant for creating awareness.
Within that blog post, you offer a PDF download in exchange for an email address to a website visitor who is a stranger to you, you’ve turned that lead into a prospect that you can nurture via email, social media, and other methods by merely getting them to sign up for your email list even though they’ve never paid for anything you’ve recommended.
Likewise, the stranger may have come to the blog post, and then decided to click through to your paid product offer and purchase it. Now they’re a customer. Both are valid entry points into your online marketing funnel, but they’ll be treated differently based on how they entered your funnel.
The prospect will be nurtured and encouraged to buy a product or use a service depending on the entry point they used. At the same time, the customer will be welcomed and nurtured to encourage brand loyalty and advocacy, also based on the product they purchased, but will also be encouraged to buy more products and tell their friends about you.
Creating more entry points to your digital marketing funnel will result in higher conversion rates, higher sales and more customer satisfaction.
Add these entry points to your funnel to create more opportunities for your audience to get in your funnel.
- In-Content PDF Downloads – This is a great way to add an entry point to your funnel almost anyplace that you publish content, whether it’s a blog post, a syndicated article, a guest post, or a private email.
An in-content download that requires an email address to download can be a simple eBook, report, article, chart, whitepaper, or other downloadable type of content that solves a problem and tickles their curiosity.
- Lead Magnets – You’re likely familiar with the handy freebie that is designed to transform your site visitor into a member of your email list. You can promote this type of freebie through a landing page, but also add it as a downloadable link within the content.
- Entry-Level Low-Cost Products – Some people don’t consider paid products to be useful as list builders, but they really are. A low-cost product can make a big difference to some types of buyers. Some people trust low-cost products more than freebies. These can be offered via landing page right on a blog post that explains the problem.
- Gated Content and Information – Anytime you add content that requires an email address to consume it, that is “gated content.” The types of information you can gate is literally any content you create if you choose. You can offer a sneak peek then require every person who wants to consume your content to sign in free. Conversely, you can select some content for gate and leave some open.
- Sales Pages – A sales page is used to sell a visitor on a product or service. Usually, the sales page assumes that the visitor is a stranger and works toward educating and persuading the visitor to buy the item recommended. Every product you create needs a sales page. This type of page usually includes long-form copy and tons of information.
- Landing Pages – These types of pages can promote a product, a freebie, a service, or just give guidance to the visitor about the website they’re visiting and help send them in the right direction, but it also always offers a way to sign up for the newsletter either through a freebie download or simply by promoting how to find out more. You should create a new landing page, for example, for every single place you guest post or publish content so that the visitors from that place feel welcomed and heard.
- Squeeze Page – This is sort of like a sales page, but it’s concise and assumes that the person going to the page already understands why they’re going to it. It’s short and to the point and only contains information about the offer toward the prospects who visit the page.
- Opt-in Page – Every single page that we’ve mentioned here is an opt-in page. Whether it’s a sales page, webinar signs up, or other, it’s considered an opt-in page if it has a way to “opt-in” for information, services, products, or solutions.
As you create more entry points into your funnel, placement will make a big difference too towards your marketing funnel awareness.
You’ll want entry points on your sidebar, in headers of posts, at the end of posts, within posts, on triggered pop-ups or pop-unders, and more. The form of the entry point or opt-in page will be determined by the audience you’re targeting and where they came from to find you.
If you ensure that each entry point is offered at the right place within the buying journey based on the goals you’ve set, you’ll be successful.
3 More Ways To Maximize Your Marketing Funnel Conversion
You’ve probably heard for years the words, “The money is in the list.” And guess what, even after all these years it’s still true.
Did you know that the very first email marketing “blast” was sent by Gary Thuerk all the way back in 1978? Then by the 80s, some people thought email would be replaced by some other technology, but that hasn’t happened, and most marketers report positive experiences using email marketing.
Email Marketing Stats You Need to Know
First, let’s explore some proof that email marketing is profitable. You may not even realize the potential you have to build an amazing and bankable business using email marketing and list building.
Over 4 billion people actively use email every single day. Almost 300 billion emails are sent and received every day. Marketers report an average return of 42 dollars per every buck they spend on email marketing, and in fact, over 80 percent of all small businesses rely on email as the primary way they communicate with their customers.
With this knowledge, you can see why email marketing is essential. To build your list and bring more people into your marketing funnel, you can try these three tactics.
- Develop More Offers – The more products you offer, the more offers you can make to your email list, which will boost the value of each subscriber.
Plus, offers work both ways. You can send an offer to people already on your list, but you’ll also add people who take your offers to your email list.
Developing a variety of products and creating landing pages and sales pages for them is imperative to your marketing success.
- Establish More Entry Points – An entry point to your funnel consists of offers, but it also consists of other methods such as providing in-content downloads, gated content, and information, as well as setting up the desire to join your email list.
You can host contests, run live webinars, give away smaller and more freebies (lead magnets), and more. The more opportunities you set up to bring people into your funnel and email list, the more people who will join.
- Create Social Proof – Use your social media accounts to bring subscribers to your funnel by incorporating links to a landing page that offers information and a download or otherwise incentivize them to join your list by giving away free products, free trials, and using testimonials, case studies, and more to prove your worth and value.
Could You Add A Bonus To Improve Your Marketing Funnel Conversions?
If you need a way to boost sales for either affiliate products or your own products, one effective way is to add a bonus. Bonuses will improve conversions because people love getting things for nothing. You can include both unannounced and announced bonuses in your sales to improve conversions. Let’s explore how this will work.
Brainstorming Your Bonuses
The first thing you need to do is look at the main product you’re promoting on the sales page so that you can identify any additional information that will make it easier for your customers to use the solution in the product.
For example, can you create a checklist, organize a spreadsheet for them, or provide a better step by step help?
Maybe you can provide a case study with the product that shows the story of someone who used this solution?
Bonuses are simply little extras that aren’t needed to make the main product work, but that enhances what is already being offered or makes what is being offered easier to implement.
You want your bonuses to be related to your main product as much as possible so that your prospect can immediately see the value and usefulness of them.
Create Your Bonus Offers
Once you get some ideas about what you can create to help your customer with their purchase, you may not even have to create it yourself.
For example, if you are selling an information product about making money blogging, you might want to give them a content marketing calendar spreadsheet or a Trello.com template to get them organized.
Maybe you have a list of products that they can buy and use that helps them implement your solution that you can give them.
As long as the bonus makes things easier, then it qualifies as a bonus.
Test With and Without Bonus
Even after you create the bonus, try running your offer via ads or content marketing to find out which version your audience prefers. If you change nothing else, do you sell more with the bonus offer mentioned, or do you sell more without mentioning the bonus item? Each audience responds differently, and the only way to know is to test them.
Test Different Names
When you run tests, try giving your bonus offers different names. Some names may attract more of your audience than others. The main thing is to get the name right so that it really tells your customer what they’re getting in the bonus. Brainstorm as many names as you can, choose the top three or so, and then test how it works out for your audience.
Test Placement of The Bonus
The other factor you want to test as you add bonuses to your offers is how you mention it. Some people prefer to mention it on their sales pages, and some like to refer to it only in the cart. It really does depend on your own audience and how they respond. Try different methods of bonus add-ons to find out what works for your audience.
Delivering Your Bonus
You’ll also want to figure out the best way to deliver your bonuses. If it’s your own product, it’s easy enough to add the bonus to the package, but if you’re using a bonus to encourage affiliate sales, it will depend on the system your product creator uses.
Sometimes you may have to get creative with how you distribute the bonus for these products compared to your own. If you’re unsure about this, ask your product creator if you’re able to add a bonus to their system for ease of downloading from your customers, they may be able to accommodate you.
Think about all of your different entry points as doorways to your product funnel and your email list. Where the person joins from is an important component in how you’ll communicate with them in the future. Use the technology you have access to, such as tagging, segmenting, and more to differentiate and personalize the interactions you have with your prospects, customers, and list members. When you do that, you’ll get a lot more positive responses to your marketing efforts.
One last thing, it’s a well known fact that marketers without video throughout their entire funnel are leaving money on the table. Now there is an easy easy way to upsell effortlessly, in a friendly, subtle manner that works. If you’re truly interested in maximizing your marketing funnel conversion efforts you owe it to yourself to check out Plug and Play Funnel Clips.