Here are the lies people tell themselves about the information marketing business.
You need to be an expert to create an info product. False. You can tap into expertise and “channel” it, and it can be done fill-in-the-blank style.
You need to be well-known or have a following or at least a reputation. False. You can crush it without even using your real name or even putting any name on the information you’ll use to earn your fortune. In fact, when starting, your greatest advantage is the fact you’re unknown.
You have to be a tech geek or know how to code or program to be successful. Hardly. Just like your smartphone is tap, touch and swipe, so is the digital information world. If you can do email, you can do this.
It takes a long time to get going.
This is the one that gets most people, which is sad when there is a “hack” that can allow you to create killer info products from scratch quickly:
Listen. When you hear the term info products…
You probably think of those 100,000+ word ebooks, or those 15 hour audio courses, or those 78-part video courses!
And while that is one way to do it, it’s not the way you should start with.
You see people don’t buy products, they buy solutions. It doesn’t matter if those solutions can be learned in minutes. It doesn’t matter that your profit margin to deliver these solutions is nearly 100%, thanks to the internet.
If you can help someone in a few short pages solve a big problem that has been keeping them awake at night and in mental, physical and emotional pain… and they pay you for that solution…
Who got the better deal, you or them?
This is why you deserve riches with this approach here:
Check it out while it’s still available.
What Real Information Marketing Business Secrets Look Like
We hear the word secret used in marketing all the time…
But what on earth does it mean?
Probably anything. However…
Here are some real secrets to crush it with information products online, especially if you’re just starting out:
#1: Less is more.
People would rather pay half as much for 1/10th of the information as long as it’s the most important information.
#2: Outcomes > Education.
People don’t want to learn, they want to remove limits.
The more desperate someone is for a solution, the bigger the chance they’ll take on any solution, even if they think the solution is unlikely to work.
The better you can make someone feel about following your solution, the more likely they are to actually get a benefit.
I call these “secrets” because most people just aren’t aware of them and/or they don’t show up often in the real world. So if you can use them, you will greatly profit.
To unpack these further so you can quickly profit from them, I recommend you take a look at The Easy $497 Product Creation Blueprint
…where you’ll be shown exactly how to take these 4 secrets into action for real.