If you want to sell info products consider this…
Selling information products is different than selling a physical product. With a digital product, you have to work harder to convince customers to buy from you. One simple way to do this is to increase the value of your product. Here’s how to do just that…
Give Them Tools to Use for Implementation
A lot of your buyers want more than a simple how-to, they want the tools to take action and experience results. You can give them this by creating small items like checklists, workbooks, or guided journals.
Keep in mind that these tools often work best when they’re simple. A 25-page checklist isn’t likely to inspire anyone. However, a 1-2 page checklist can give your customers the motivation they need to take action.
With workbooks and guided journals, you want a few pages. Again, you don’t want to overdo it or you risk overwhelming your buyers. Try to aim for 5-15 pages. That’s enough content to encourage meaningful reflections.
Provide the Information in Multiple Formats
You can increase the value of your product by offering the same information in multiple ways including audio, video, and text. If you already have video or audio, you don’t have to handle the typing yourself. You can hire a transcriptionist to do it for you.
Or if you’re willing to spend a few minutes editing, use Google Docs. You’ll need to start a Google document in the Google Chrome browser.
Under the Tools menu, look for ‘voice typing’. Play your video or audio now and Google will transcribe it for you. Of course, you’ll need to go back and add punctuation and formatting. However, it’s a low-cost way to get your text written.
If you’re trying to create an MP3 file of your content, you can use free recording software like Audacity. Read your content aloud as you record. Now, you have an audio version of your information product.
Create Printable Items for Customers to Use
Printable items can be very helpful for your buyers. They’re especially useful when you’re teaching your audience how to do an activity that might require tracking a task. For example, if you’re teaching your customers how to lose weight by eating healthy meals, then creating a printable meal tracker is a good idea. Customers can print out the tracker and log what they’re eating daily.
Another good idea for a printable is a planner. Use this when you’re teaching your customers how to do something that might require organizing plenty of details. For example, if your product is all about how families can vacation inexpensively then you could include a bonus planner. Your customer can print out the planner and record reservations, payments, and other important information about their trip.
You can create your own printable items in a desktop publishing program like Microsoft Publisher or Adobe InDesign. If you want, you can even outsource this task on a website like Fiverr. Just search for “printable (item)”. Replace the word “item” with your preferred product like “planner” or “chart.”
So when you sell info products remember, customers are willing to pay more if they think your product is valuable. So, show them the value and you’ll be more likely to get that sale.