How to release information products that sell…
I hope you have been enjoying our little series on how to do an info product launch. You know this really is one the the fastest and best ways to jump-start any online business.
Doing a few information product launches will boost your authority and build your buyers email list faster than almost anything.
I want to talk to you today about “releasing” the info product once it’s been created.
It’s not enough to create a cool digital product and put up a sales page with a buy button. We need to go out there and get those customers.
One of the fastest most effective ways to do that is to find people who already have a following in your niche. These are influencers.
Generally they have big email lists of people who listen to what they have to say. It’s exactly what you are trying to build. So reach out to these influencers and offer them an affiliate commission if they would promote your product.
I would say no less than 50% all the way to to 100%. 75% is usually a happy compromise. The emails are the number 1 priority here. Profit is secondary with a digital product launch. Both are important but once you have acquired the emails you can send that email traffic to future offers.
As you can see, affiliate traffic can be expensive, but it is very effective.
How do you find them?
Many people who launch info products run affiliate contests. Check those contests on WarriorPlus and JVZoo. Reach out to those contest leader-board rankers. Friend request them on Facebook and work on building a relationship with them before you launch a product.
Also be sure to join all the JV launch groups on Facebook. These groups don’t get a lot of engagement. They are mostly people posting their launch details. Think of them like classified ads. Be sure to post about your launch in these groups.
Be sure to list your launch on Muncheye.com, it’s a central hub for affiliates (in the digital marketing space).
Put together a list of target affiliates for your launch. (200 of these targeted affiliates is not out of the question). The more you reach out to the more success you will have.
Affiliate recruitment gets easier the more you do information product launching and the more success you have.
People who sell, respect other people who know how to sell. So there is very much a feeling that you need to prove yourself before you starting getting respect.
The subject of affiliate recruitment is a deep one and is beyond the scope of this post. But what I will say is that it is in your best interest to learn it. Hundreds of thousands of dollars have been made in just a few short days on a good digital product launch.
That’s it for now. I know this has been a lot of information but it is extremely valuable and when applied and practiced can make you a lot of money from information products that sell.
Interested in an info product creation system where you don’t have to write the content yourself? Then check out The Easy $497 Product Creation Blueprint for a simple way to create your own high-ticket product with content that’s already been made for you!