No more stressing over whether your product will sell or not. Instead, you’ll know within just two weeks if you should proceed with your idea. Sound like a dream? It’s not! You can pre-sell your next information product by following these simple tips…
Outline Your Offer
First, decide what you want to offer. If it’s an eBook, how many chapters can your readers expect?
If it’s a video series, how many videos will be included?
What topics will you cover? Will you interview experts? Will you use tutorials to teach your community?
Thinking your offer through is important. You want to make sure the value will match your price and that customers feel like they got a good deal.
Create a Sales Page
Once you know what your product will look like, take some time to create a sales page. Explain all of the benefits and the different features your customers can expect, as well as any bonuses or other items you want to include.
You should make it clear in your copy that your information product isn’t launched yet. You don’t want angry customers who were expecting an instant download.
Instead, explain that your digital product is on pre-order for a limited time. Then give customers a launch date so they know when to expect your product.
Promote Your Offer
Now that you have the sales pieces in place, it’s time to start promoting your offer. Start with your social media networks. Let your followers and fans know about your new product, as well as how they can reserve a copy today.
You’ll also want to email your list and tell them about it, too. Don’t worry if your email list is small. A small list made up of the people who want to support your business can still be very profitable.
Ask others to promote your product as well while offering a commission to them on any sales they refer.
Deliver the Goods
After you have some sales coming in, it’s time to push back your sleeves and get to work. Your customers took a leap of faith by making a purchase and you want to reward that faith with an amazing product.
Before you deliver the goods, be sure to read over your sales page one more time. You want to check that you included everything mentioned on your site. This will prevent embarrassing mistakes.
You may want to consider including a special item that only your pre-order customers receive. This lets them know how much you valued their belief in your work.
If you want to test out a new idea or product in your niche, don’t be afraid to try the pre-sell method. It will enable you to gauge whether your potential product is a good fit for your target market and how anxious people are to get the information or solution.
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