Just because you have an idea for an information product, it doesn’t mean it will sell. Even the best of ideas can fall flat and leave you scrambling for answers as to why your product didn’t sell. Fortunately, you can avoid this fate by following a few easy steps early on in your project.
Do Your Market Research
Before you do any work on a digital product, you should always take the time to research your market. This can reveal vital selling information that you may have otherwise overlooked.
Start by looking at comparable products. Note what features they have as well as the various components included. These include items like workbooks, checklists, printable journals and other useful material. By doing this, you’ll get an idea of what type of products your community wants.
Pay attention to the pricing and the target audience as you do your research. Two products can be nearly identical but sold at vastly different price points depending on the audience.
For example, a digital course on Facebook marketing might be sold to six figure entrepreneurs for $297 while that same course could be sold to single moms who run part-time businesses for a fraction of the price.
Ask a Coach or Mentor for Feedback
Sometimes, doing market research is not enough. You may still have questions or need guidance on how to sell your digital products. If that’s the case, it may be helpful to hire a coach or mentor to provide assistance.
Your coach can listen to your ideas and share their years of experience with you. They can spot mistakes before you make them and show you what to do instead when you’re creating your product.
Get Affiliates On Board
Affiliates who have a similar audience and have a healthy mailing list can help sell your products. However, it’s important that you bring them in early and keep them notified of developments. You don’t want to wait until the night before the launch to signup affiliates. They’ll be too busy with other promotions and won’t be able to help you.
Instead, recruit affiliates 6-8 weeks before you’re ready to launch. You’ll be more likely to get interest and affiliates will have plenty of time to schedule promotional content about your product.
Offer a Launch Discount
Even established marketers and business owners offer launch discounts. If you’re not familiar with the practice, it’s when a product creator launches their latest product and reduces the price for a short amount of time (usually a few days or hours).
The advantage of this is that it creates urgency for the potential customers who see your sale. They don’t want to miss out on the deal so they buy your product right away, especially if it’s a low-ticket item.
You don’t have to offer a discount with your launch; but, it can really boost your sales. If you receive a lot of sales in a short period and you’re using a third-party platform to sell your products, you may end up featured on the leaderboards, which encourages even more sales.
There are no guarantees when it comes to info product creation. However, if you prepare for your launch in advance, you’re more likely to see a profitable return on your investment.
By the way, how would you would like to see a fast and easy method to create your own high-ticket product without even having to write the content yourself? You owe it to yourself to check this out!