Category Archives: Niche Marketing

Know and Understand Your Online Business Offers

It’s not uncommon for an online business owner, especially a small mom and pop operation online, not to fully understand their online business offers. If you think you’re selling website design, content writing, and customer service, for example, you may go into discussions with your customers on the wrong foot. As you get to understand… Read More »

Create An Ideal Customer Avatar To Laser-Target Your Audience

The only way you or any business owner can truly be successful in attracting your target audience is by understanding who they are and creating an ideal customer avatar. Many online business owners, especially people who start their business alone from home, often skip a few steps in the process, causing issues with finding an… Read More »

13 Ways You Can Make Money Writing Starting Today

When people ask me what I do for a living, frankly I don’t know what to say. I usually say, I’m self-employed. Or “I blog.” Or “I’m semi-retired.” And they’re all true. In fact, so are these answers, and I’ve probably used them all over the years… I own a publishing company. I’m an affiliate… Read More »

Benefits Of Personalized Email Marketing

In order to add more personalized marketing to your marketing mix, the first thing you’ll want to do is ensure that you have a way to determine who your top customers are so that you can start by contacting them via email.  You should be able to find this information via the sales data in… Read More »

What Is Personalized Marketing Exactly?

A personalized marketing strategy is characterized by laser-focused, one-on-one, and high-touch marketing practices that can be accomplished using both old and new technology. You’ll want to apply these marketing strategies to a very specific customer that you’ve already sold something to. When you use personalization marketing, you will identify, differentiate, interact, and customize your content… Read More »

Why Personalized Marketing?

This article begins an exciting series where we will be talking about all things personalized marketing.  Personalization marketing goes further than using technology to add your customer’s name in an email automatically, and it goes further than auto-segmenting your market.  It goes right into individual and one-on-one marketing using the data you collect to create… Read More »

Internet Business Foundation Wrap-up

So today we’re going to be finishing up this little series on setting up your internet business foundation. If you remember, up to this point we have discussed: Picking your niche Determining if your niche will be profitable Setting up your content hub Building your squeeze page Monetizing your niche Setting up your traffic strategy… Read More »

Monetize Your Niche

If you’ve been following us on our journey we’ve picked a niche AND built a business foundation (squeeze page) within that niche. Now we need to decide how we’re going to make money with our new business. First, let me say that there are many ways that you can monetize your new business. Many of… Read More »