Category Archives: Email Marketing

Tips For Email Marketing – Know Your Numbers

As you set up more entry points for your funnel and start building your list, you’ll need to monitor a few different metrics to ensure that what you’re doing works, as well as to find ways to improve. When discussing some of our top tips for email marketing two parameters to look for when it… Read More »

Marketing Funnel Conversion – How To Reach More People And Get Them Into Your Funnel

Once you’ve mapped your funnel, you should now know exactly how many entry points or customer touch-points you offer. By mapping each of those touch-points to the exact ideal customer you want to attract, you can start to notice where you can create even more entry points for your customers and maximize your marketing funnel… Read More »

Content Marketing Sales Funnel Strategy – Part 3

Once you establish trust and the value of your offerings in your content marketing sales funnel strategy, now it’s time to start sending more emails that can close the sale, turn your subscribers into lifetime customers and then turn your customers into superfans and advocates that help you spread the word and share your content… Read More »

Content Marketing Sales Funnel Strategy – Part 2

Once you move someone to your email list, it’s important for you to gain their trust and establish value with them. This is often called the “know, like, trust” factor and is essential for building your business. In fact, trust-building is the first goal of content marketing via email. Without trust, your audience will be… Read More »

Content Marketing Sales Funnel Strategy – Part 1

The first thing you need to do for any content marketing sales funnel strategy you’re going to develop for your business is to know why you’re doing it. Every single piece of content needs a reason for being that is tied to a very specific and measurable goal. Get Their Attention When you’re focused on… Read More »

13 Ways You Can Make Money Writing Starting Today

When people ask me what I do for a living, frankly I don’t know what to say. I usually say, I’m self-employed. Or “I blog.” Or “I’m semi-retired.” And they’re all true. In fact, so are these answers, and I’ve probably used them all over the years… I own a publishing company. I’m an affiliate… Read More »

Benefits Of Personalized Email Marketing

In order to add more personalized marketing to your marketing mix, the first thing you’ll want to do is ensure that you have a way to determine who your top customers are so that you can start by contacting them via email.  You should be able to find this information via the sales data in… Read More »

What Is Personalized Marketing Exactly?

A personalized marketing strategy is characterized by laser-focused, one-on-one, and high-touch marketing practices that can be accomplished using both old and new technology. You’ll want to apply these marketing strategies to a very specific customer that you’ve already sold something to. When you use personalization marketing, you will identify, differentiate, interact, and customize your content… Read More »

Why Personalized Marketing?

This article begins an exciting series where we will be talking about all things personalized marketing.  Personalization marketing goes further than using technology to add your customer’s name in an email automatically, and it goes further than auto-segmenting your market.  It goes right into individual and one-on-one marketing using the data you collect to create… Read More »