Category Archives: Email Marketing

Content Marketing Sales Funnel Strategy – Part 3

Once you establish trust and the value of your offerings in your content marketing sales funnel strategy, now it’s time to start sending more emails that can close the sale, turn your subscribers into lifetime customers and then turn your customers into superfans and advocates that help you spread the word and share your content… Read More »

Content Marketing Sales Funnel Strategy – Part 2

Once you move someone to your email list, it’s important for you to gain their trust and establish value with them. This is often called the “know, like, trust” factor and is essential for building your business. In fact, trust-building is the first goal of content marketing via email. Without trust, your audience will be… Read More »

Content Marketing Sales Funnel Strategy – Part 1

The first thing you need to do for any content marketing sales funnel strategy you’re going to develop for your business is to know why you’re doing it. Every single piece of content needs a reason for being that is tied to a very specific and measurable goal. Get Their Attention When you’re focused on… Read More »

13 Ways You Can Make Money Writing Starting Today

When people ask me what I do for a living, frankly I don’t know what to say. I usually say, I’m self-employed. Or “I blog.” Or “I’m semi-retired.” And they’re all true. In fact, so are these answers, and I’ve probably used them all over the years… I own a publishing company. I’m an affiliate… Read More »

Benefits Of Personalized Email Marketing

In order to add more personalized marketing to your marketing mix, the first thing you’ll want to do is ensure that you have a way to determine who your top customers are so that you can start by contacting them via email.  You should be able to find this information via the sales data in… Read More »

What Is Personalized Marketing Exactly?

A personalized marketing strategy is characterized by laser-focused, one-on-one, and high-touch marketing practices that can be accomplished using both old and new technology. You’ll want to apply these marketing strategies to a very specific customer that you’ve already sold something to. When you use personalization marketing, you will identify, differentiate, interact, and customize your content… Read More »

Why Personalized Marketing?

This article begins an exciting series where we will be talking about all things personalized marketing.  Personalization marketing goes further than using technology to add your customer’s name in an email automatically, and it goes further than auto-segmenting your market.  It goes right into individual and one-on-one marketing using the data you collect to create… Read More »

How Often Should You Email?

This is one of the most commonly asked questions regarding email marketing. Some marketers say that you should mail daily so that your list can get to know you. You’ll be creating a habit where they look forward to your emails. This is true and there are several marketers who mail their list several times… Read More »

3 Proven Ways To Provide Value AND Make Sales With Your Email Marketing

Every email marketer has to find the right balance between delivering value and promoting products. That’s the only way to ensure the longevity of your list and the loyalty of your subscribers. If you keep mailing out for offer after offer without giving any value, you’ll appear ‘spammy’ and many of your subscribers will get… Read More »