Category Archives: Content Marketing

Content Marketing Sales Funnel Strategy – Part 3

Once you establish trust and the value of your offerings in your content marketing sales funnel strategy, now it’s time to start sending more emails that can close the sale, turn your subscribers into lifetime customers and then turn your customers into superfans and advocates that help you spread the word and share your content… Read More »

Content Marketing Sales Funnel Strategy – Part 2

Once you move someone to your email list, it’s important for you to gain their trust and establish value with them. This is often called the “know, like, trust” factor and is essential for building your business. In fact, trust-building is the first goal of content marketing via email. Without trust, your audience will be… Read More »

Content Marketing Sales Funnel Strategy – Part 1

The first thing you need to do for any content marketing sales funnel strategy you’re going to develop for your business is to know why you’re doing it. Every single piece of content needs a reason for being that is tied to a very specific and measurable goal. Get Their Attention When you’re focused on… Read More »

Using Content Marketing To Support Your Business

Content marketing really hasn’t changed much since its inception. The only thing that changes are the tools at your disposal for making content marketing work for you. Tools like blogs, social media, email autoresponders, streaming video, and more are developed all the time. Often there are multiple options for each type of tool such as… Read More »

Using Content Marketing To Pull In New Customers

One goal for content marketing is to continuously draw in new potential customers so that you can get on the radar of your target audience. With content marketing, you can help create a great first impression, remind existing customers of your offers, and delight them too. But first, you must draw them in. Let’s look… Read More »

Content Marketing 101

Having a content marketing plan for your business is one of the most crucial marketing strategies you need to implement. One of the surprising things you may not realize, however, is that content marketing is not new, and you are probably doing some aspect of it already. Content marketing is used to grab attention, qualify… Read More »

13 Ways You Can Make Money Writing Starting Today

When people ask me what I do for a living, frankly I don’t know what to say. I usually say, I’m self-employed. Or “I blog.” Or “I’m semi-retired.” And they’re all true. In fact, so are these answers, and I’ve probably used them all over the years… I own a publishing company. I’m an affiliate… Read More »

Benefits Of Personalized Email Marketing

In order to add more personalized marketing to your marketing mix, the first thing you’ll want to do is ensure that you have a way to determine who your top customers are so that you can start by contacting them via email.  You should be able to find this information via the sales data in… Read More »

What Is Personalized Marketing Exactly?

A personalized marketing strategy is characterized by laser-focused, one-on-one, and high-touch marketing practices that can be accomplished using both old and new technology. You’ll want to apply these marketing strategies to a very specific customer that you’ve already sold something to. When you use personalization marketing, you will identify, differentiate, interact, and customize your content… Read More »