Selling an info product isn’t complicated or difficult. All you need to do is create a product and upload it to shopping cart software. Add a sales page and a few affiliates to see your first sales.
However, there are big mistakes that seriously impact how much money you earn from your product. These are the biggest three and the ones you want to avoid at all cost…
Choosing a Niche You Don’t Like
If you dislike the golf niche, then you shouldn’t spend time creating digital products for it. Sure, you may make money from it. However, every dollar is going to feel difficult. You’ll dread promoting your product. You won’t enjoy conversing with affiliates and you’ll feel that answering customer emails is boring.
When you pick a niche you like, it doesn’t mean everything will fall into place perfectly. There may still be difficult days and unpleasant tasks. However, when you enjoy what you do, even the problems feel minor. You’ll also find it’s easier to answer customer questions and find affiliates because you’re so passionate about your topic.
Refusing to Do Market Research
Market research isn’t the sexiest activity. Without it, you risk missing the mark and creating a information product that your audience isn’t interested in. For example, Shannon created an e-course about healthy eating for busy moms of preschoolers but, many of her suggestions were complicated and time-consuming so the book only sold a few copies.
Shannon went back and did more market research. She realized her audience was looking for time-saving ideas and techniques that allowed them to embrace healthy eating habits. With this in mind, she updated the content and released it again. This time, she saw a marked improvement in sales.
You don’t have to spend months researching your market but you do need to know what your audience expects. Find out what the top ten info products are in your niche and take notes on each one. Make note of what they cover, what they leave out, and how they’re priced. Use this insight to make your product a winner.
Failing to Connect Your Mailing List
Once your customer buys a product, you want to stay in touch with them. Since you’ve added them to a list, you can email your customers when you update your product or even better, when you release the next one. This helps you turn your buyers into repeat customers.
Most third-party marketplaces have an option to add customers to your mailing list. It’s important that you make sure this part of the process is set up. Without it, you have no way to follow up with your customers.
Before you set it up with the marketplace or your own software, try to create a special list. This list should be for buyers of your info product only. This is important because the messages you send to existing customers should be different from the marketing messages you send to subscribers who have not purchased from you.
If you do make one of the information product selling mistakes above, don’t freak out. Create a plan of action to correct your mistake and get to work on it right away!