How Do You Know Your Information Product Idea Will Sell?

Just because you have an idea for an information product, it doesn’t mean it will sell. Even the best of ideas can fall flat and leave you scrambling for answers as to why your product didn’t sell. Fortunately, you can avoid this fate by following a few easy steps early on in your project. Do… Read More »

How to Get Paid Before You Create Your Information Product

No more stressing over whether your product will sell or not. Instead, you’ll know within just two weeks if you should proceed with your idea. Sound like a dream? It’s not! You can pre-sell your next information product by following these simple tips… Outline Your Offer First, decide what you want to offer. If it’s… Read More »

Top 10 Reasons To Create Your Own Information Product Now

You’ve heard the stories. You’ve read the blog posts and you’ve watched as other marketers succeeded with selling information products. You’d like to give it a try yourself but you’re still on the fence. Here are ten reasons you should start creating your own information product today… Reason #1: Learn New Skills Creating an information… Read More »

Is It All About The Money?

Maybe.  Some people believe that money is the root of all evil. Others believe money can’t buy happiness. Others think money costs too much to acquire.  If only it were so black and white. Tell me money is the root of evil when you buy a meal for a starving child whose look of gratitude… Read More »

Do These Beliefs Resonate With You?

Beliefs are funny things.  They don’t have to be objectively true. In fact, they almost never are. What matters only is if you believe it, because what you believe will automatically shape how you act and behave.  Let me toss over to you some beliefs worth chewing on. See if any resonate with you. I… Read More »

Content Marketing Sales Funnel Strategy – Part 3

Once you establish trust and the value of your offerings in your content marketing sales funnel strategy, now it’s time to start sending more emails that can close the sale, turn your subscribers into lifetime customers and then turn your customers into superfans and advocates that help you spread the word and share your content… Read More »

Content Marketing Sales Funnel Strategy – Part 2

Once you move someone to your email list, it’s important for you to gain their trust and establish value with them. This is often called the “know, like, trust” factor and is essential for building your business. In fact, trust-building is the first goal of content marketing via email. Without trust, your audience will be… Read More »

Content Marketing Sales Funnel Strategy – Part 1

The first thing you need to do for any content marketing sales funnel strategy you’re going to develop for your business is to know why you’re doing it. Every single piece of content needs a reason for being that is tied to a very specific and measurable goal. Get Their Attention When you’re focused on… Read More »

Using Content Marketing To Support Your Business

Content marketing really hasn’t changed much since its inception. The only thing that changes are the tools at your disposal for making content marketing work for you. Tools like blogs, social media, email autoresponders, streaming video, and more are developed all the time. Often there are multiple options for each type of tool such as… Read More »